Computer Telephony Integration merges your CRM and your phone system to manage inbound and outbound calls, improving sales and service. Find out how it works.Read More
This article originally appeared on GreentechMedia.
It costs a lot to acquire a new residential solar customer - as much as $3000 for an average home.
Marketers have little control over regulatory, structural and other exogenous issues that drive up costs. What they can control are the types programs and technologies they use to find and convert ideal solar prospects. They also have control over how they optimize conversion at each stage of their sales funnels.Read More
Consumers are now more connected and more demanding than ever before.
As highlighted in the presentation below, 86% of surveyed consumers reported that they would be more satisfied if offered their channel of preference and half would move to a competitor that did offer their preferred channel.
Meanwhile, brands increasingly realize the importance of engaging with consumers not only through 800 numbers but also through social, mobile, email, chat and self-service channels.
However, the increasing complexity of dealing with so many customers across so many channels has presented brands with a wide variety of new obstacles.
Please take a look at the presentation below to learn more about the survey findings in addition to key challenges organizations face when attempting offer multichannel customer care.
The Growing Popularity of Services like Whisper, SnapChat and Bitcoin
Little by little we’ve traded away of our right to privacy in exchange for a growing goodie box of tasty online treats. But a backlash against an ever-increasing invasion of privacy may be driving demand for a new breed of ephemeral application.Read More
Apple's "Misunderstood' vs Samsung's "Are You Geared Up"
Tech companies roll out a lot of advertisements during the holidays, hoping to cash in some of our joyful year-end spending. A couple of ads really caught my attention this year. One was fabulous while the other was either the worst tech ad of the year or a very clever parody of a tech ad trying to be bad to get us to talk about how incredibly bad it was.Read More
A Review of The Year Without Pants
The Year Without Pants by Scott Berkun is fascinating. Berkun, a former Microsoft program manager, does an incredible job of documenting the strengths and weaknesses of WordPress.com’s culture and organizational model. He also describes his team’s creative journey as they build social media features for bloggers and the popular “Jetpack” extension. It's not a guide for how to how to implement a work from home program. Rather, it describes from an insider’s perspective how WordPress.com has managed to build one of the most popular and highly trafficked web properties by pushing control into the hands of those who make the product. It’s also a book about the concept of work itself, demonstrating how work can be something of deep meaning and value rather than a source of dread and frustration.Read More
Day Two at Dreamforce
Today, Salesforce launched their new platform, Salesforce1, which unifies Force.com, Heroku and ExactTarget while providing new developer APIs and services designed to make building and selling mobile apps easier. In his keynote, CEO, Marc Benioff, described a world that was not just about thousands of new devices but about a future with 50 billion connected things, a world where everything from plane engines to toothbrushes are connected devices, all reporting data into your CRM. It’s an impressive vision, one that Salesforce is betting heavily on.
Whether you share a vision of an “Internet of Things” or not, there is no denying that we live in an increasing mobile world where consumers spend more and more of their time engaging with your business through mobile devices.
And that has to make you wonder, how the heck are you are going to support customers who are using all of those devices and apps?Read More
Strategies for success from the ICMI Call Center Demo & Conference
Last week I had the honor of participating in a panel discussion (Beyond the Hype: A Real World Look at Cloud vs Premise Based Services) at the International Customer Management Institute’s conference in Atlanta. The packed event spanned three days and included call center tours and a variety of sessions filled with valuable information for contact center management.Read More
As a product marketer, I am always looking for ways to cut through the clutter and reach my audience in a way that stands out. These days, the use of storytelling in marketing is all the rage. From TED presentations and keynotes to product advertisements and digital media, marketers now realize that it is more effective to tell a good story than it is to recite a long list of features and benefits.Read More