Day Two at Dreamforce

Today, Salesforce launched their new platform, Salesforce1, which unifies Force.com, Heroku and ExactTarget while providing new developer APIs and services designed to make building and selling mobile apps easier.  In his keynote, CEO, Marc Benioff, described a world that was not just about thousands of new devices but about a future with 50 billion connected things, a world where everything from plane engines to toothbrushes are connected devices, all reporting data into your CRM.  It’s an impressive vision, one that Salesforce is betting heavily on.

Whether you share a vision of an “Internet of Things” or not, there is no denying that we live in an increasing mobile world where consumers spend more and more of their time engaging with your business through mobile devices.

And that has to make you wonder, how the heck are you are going to support customers who are using all of those devices and apps?