My Favorite (and Least Favorite) Tech Ads of the Holiday Season

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My Favorite (and Least Favorite) Tech Ads of the Holiday Season

Apple's "Misunderstood' vs Samsung's "Are You Geared Up"

Tech companies roll out a lot of advertisements during the holidays, hoping to cash in some of our joyful year-end spending. A couple of ads really caught my attention this year. One was fabulous while the other was either the worst tech ad of the year or a very clever parody of a tech ad trying to be bad to get us to talk about how incredibly bad it was.

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How Storytelling Helped to Create a Billion Dollar Brand

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How Storytelling Helped to Create a Billion Dollar Brand

As a product marketer, I am always looking for ways to cut through the clutter and reach my audience in a way that stands out. These days, the use of storytelling in marketing is all the rage. From TED presentations and keynotes to product advertisements and digital media, marketers now realize that it is more effective to tell a good story than it is to recite a long list of features and benefits.

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