story telling | branding | product marketing | demand generation
Blog about technology marketing, customer care and brand development by Richard Dumas
Little by little we’ve traded away of our right to privacy in exchange for a growing goodie box of tasty online treats. But a backlash against an ever-increasing invasion of privacy may be driving demand for a new breed of ephemeral application.
Read MoreTech companies roll out a lot of advertisements during the holidays, hoping to cash in some of our joyful year-end spending. A couple of ads really caught my attention this year. One was fabulous while the other was either the worst tech ad of the year or a very clever parody of a tech ad trying to be bad to get us to talk about how incredibly bad it was.
Read MoreAs a product marketer, I am always looking for ways to cut through the clutter and reach my audience in a way that stands out. These days, the use of storytelling in marketing is all the rage. From TED presentations and keynotes to product advertisements and digital media, marketers now realize that it is more effective to tell a good story than it is to recite a long list of features and benefits.
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